First, they ensure that you are using all of the space available to you. But planograms have additional benefits in retail settings. Planograms sound straightforward: they are beneficial because they can help you see and know where everything that you sell is located. ![]() Why are Planograms Useful in Brick-and-Mortar Stores? On a planogram, you can see not only where a particular product is located, but also how many of that product are facing out, so that you know which products are more visible to customers (and which have less visibility). A planogram contains every single product in the store and where it sits. In a supermarket or retail store setting, a planogram is a visual drawing of how a store is laid out, including the shelves, aisles, and products. Not sure how planograms can apply to an ecommerce store (or even what a planogram is)? Read on to learn how planograms can help you boost your online business and increase conversions for your ecommerce store. However, one traditional brick-and-mortar supermarketing sales tactic can actually boost sales if used in ecommerce settings-the planogram. ![]() Concepts like in-store promotions and clippable coupons were no longer relevant for the digital world. When commerce moved from brick-and-mortar stores to the internet, many marketing tactics changed.
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